PRI Show exhibitors looking to increase brand visibility and secure valuable media coverage have until October 1 to register for the 2027 MPMC Media Trade Conference. Taking place February 2-4, 2027, at the Embassy Suites by Hilton in Orlando, the event marks 30 years of connecting motorsports manufacturers with influential media through its highly successful face-to-face meeting format. 

For three decades, the Media Trade Conference has helped manufacturers expand their reach by facilitating direct connections with the journalists, editors, podcasters, broadcasters, influencers, and content creators who shape industry conversations and purchasing decisions. Unlike traditional trade shows, where exhibitors focus on buyers and customers, the Media Trade Conference provides a dedicated environment for developing media relationships that can generate year-round exposure. 

Each participating manufacturer receives a private meeting suite and can host up to 42 pre-scheduled, 30-minute meetings over three days. These focused conversations create opportunities to discuss new products, company developments, technical expertise, and future editorial opportunities with media outlets serving a wide range of racing and performance audiences. 

"I like the idea that you can sit down and, within 30 minutes know, 'This is somebody I really want to work with,' and you get to have those moments repeatedly throughout the day," said Scott Clontz of Mahi Motorsports. "You can walk out of day one with five new contacts saying, 'We are definitely collaborating with them.' You have to work so much harder to do that on your own during your daily work week, whereas here you can do it in one fell swoop." 

For PRI Show exhibitors, the event offers a strategic opportunity to maximize marketing efforts by building relationships with media professionals who can feature products, share technical content, conduct interviews, and create stories that reach highly targeted enthusiasts and racers. In addition to the scheduled meetings, attendees benefit from receptions and networking events designed to foster long-term industry connections. 

To learn more and register, visit mediatradeconference.com.